MAISON&OBJET SEPTEMBER 2025 A CATALYST FOR TALENT AND A REVEALER OF TRENDS
In September 2025, Maison&Objet opened a new chapter, freeing both spaces and imaginations. It remains the only event in the world within the design and decoration sector to offer, in perfect resonance, both a professional trade fair and a citywide itinerary through Paris Design Week. This edition was conceived as a laboratory of ideas, a ground for experimentation where objects became living manifestos, at the crossroads of design, craftsmanship and technology. As a springboard for new brands, the fair also reached a record number of first-time participants, reflecting this dynamic (626 in total). This inspired dialogue, the new DNA of the September edition, will continue to unfold with an ever more embodied vision in September 2026.
Through a tailor-made programme, unprecedented collaborations, immersive installations and bridges between disciplines, Maison&Objet celebrated renewal: in practices, formats, narratives and ways of living. The fair reaffirmed its role as an international catalyst, unveiling the talents of tomorrow and reinventing our relationship with objects, interiors and the world at large. In this spirit, a complete rethinking of the offer was carried out, with the visitor journey simplified and streamlined around six key sectors: Cook & Share: the art of dining and conviviality Decor & Design: decoration and interior design Craft – métiers d’art: artisanal savoir-faire Fragrance & Wellness: home fragrance and wellbeing Fashion & Accessories: fashion and accessories Gift & Play: gifts and game.
Highlights of the fair and its multifaceted creative narratives
Amélie Pichard, a disruptive artistic vision This edition, under the banner of renewal, invited the bold and unclassifiable creator Amélie Pichard to lead an out-of-the-box reflection on the evolution of our lifestyles. She signed WELCOME HOME – An Open House, Open to All, a manifesto installation that was alive and unconfined, celebrating freedom of creation and accessibility in design. Over 150m², 300 objects were staged as characters on a theatre set, each playing their own part. Recycled, reimagined, hybrid, artisanal, singular, mischievous… these “object-actors” questioned what design can become once removed from the showcase. Conceived as a living home, the open-plan space expressed the complementarity of the fair’s six sectors and showcased the new guard of design.
Design District, a thriving incubator
In September 2025, Maison&Objet established itself as a forward-looking observatory for a new generation turned towards the future. At its heart, the Design District, set within Hall 5A, was placed under the artistic direction of the Hall Haus collective, which conceived an immersive scenography and an exclusive limited-edition furniture collection, embodying a bold vision of contemporary design. The Factory areas, genuine springboards for young design brands, occupied a central place in Hall 5A. Among them, Factory by Paris Design Week offered six young designers a turnkey space to structure their offer, test their production and meet key market players. This programme was also echoed by four inspiring exhibitions across the city, focusing on collectible design, publishing, craft and China. A generation of committed creators, carrying singular narratives and responsible approaches, expressed themselves both “on” and “off”. In partnership with Ulule, the European leader in crowdfunding, two additional Factory spaces also showcased a selection of innovative, public-backed brands, while the City of Paris took part by honouring local expertise through its vibrant Parisian scene and exceptional artisans.
Finally, Maison&Objet hosted the 2025 edition of the Accor Design Awards, in partnership with Novotel, around a major challenge: to imagine a sustainable, low-carbon hotel room without compromising the guest experience. This international competition brought together more than 100 projects from 16 schools in 11 countries, with the 10 finalists revealed during the fair. An initiative illustrating Accor Group’s commitment to responsible hospitality, linked to ocean preservation and the new ways of travelling.