The architect Stefano Boeri has been announced as the curator of the special 2021 Event under the banner of the Salone del Mobile.Milano. Mr Boeri will be assisted by a team of young internationally renowned architects and professionals.
The Board of Directors of Federlegno Arredo Eventi SpA has confirmed that it has entrusted Stefano Boeri with the task of planning the new concept and exhibition modalities for the event, which will be held from 5th to 10th September 2021 at Fiera Milano, Rho, and a number of city venues.
The spaces and thematic pathways conceived by the team of international curators will dialogue in an original and dynamic way with the new Salone del Mobile.Milano digital platform which – following the launch, slated for June – will truly come into its own during the special 2021 event. The six days in September will thus be a major hub of innovation ahead of the 60th edition of the Salone scheduled for April 2022.
It is a unique project in terms of format and artistic concept, geared not just to the world of sectoral professionals and to the international design community, but also to the general consumer public who, for the first time, will have access to the fairgrounds for the entire duration of the event. As well as the opportunity to admire the latest products and creations issued by the brands over the last 18 months, there will also be a chance for visitors to purchase goods showcased by the companies at exclusive prices at the Rho fairgrounds. Part of the profits will go to a charitable cause.
The event, the name of which will shortly be unveiled, will be a one-off occasion on the international furnishing and design scene thanks to an exhibition that will allow the companies to present the very best products that have emerged over the last year and a half, in a highly emotional and scenographic setting.
Claudio Feltrin, President of FederlegnoArredo, had this to say: “The September event will be unique and innovative and, thanks to the experience and sensitivity of the architect Stefano Boeri and the young curators working alongside him, will showcase the best of the skills and innovative powers of our companies to a national and international public. The event will provide an opportunity for visitors to explore and discover more about the current evolution in the world of furnishing and contemporary living, affirming Milan’s place as the undisputed capital of the design economy. A symbol of the recovery, around which all those who give of their best will gather and honour what the Salone del Mobile.Milano has always represented. We would like to thank all the institutions that have supported and will continue to support us in this wonderful adventure.”
“We are working on what will be an unmissable event in all respects, open to both professionals and the general public,” said Stefano Boeri. “As well as the companies’ recent and most outstanding innovations, high quality design products will be displayed and available at one-off prices, responding to the desire currently being expressed by thousands of families and companies to rethink our domestic and work spaces. The 2021 edition is confirmation, yet again, of Milan’s centrality as the global capital of creative innovation and social generosity.”