More than a trend, this is an ‘initiation’ quest. In September, the Inspiration Theme will invite new excitement. An enchantment freed from the austerity to which the company and the brands have submitted in order to tailor their line of conduct to the crisis context. From 7 to 11 September 2023, Maison&Objet will be “in a quest of pleasures” and already displays colour, extravagance, boldness and humour as added value of this new edition. Savour the pleasures of interiors conducive to well-being, boost your endorphins with designs, rediscover a taste for festivity and fantasy… this jubilant programme will be laid out and made accessible at the major meetings and events as well as in a brand new sector of Maison&Objet.
Hedonism exalted and renewed optimism
Are we done with this “frugal hedonism” so prevalent in recent years that associated the notion of “well-being” with virtuous and reasonable consumption, and a connection with our environment and nature? No. But there is clearly a need to ease off. Without losing sight of these issues, individuals reveal a desire to re-enchant their daily lives. The Peclers agency defines this new aspiration as an “exalted hedonism” whose vibrations have been detected for some time now by the sociological observatory of the styling office. This “quest for pleasure”, led today by artists and designers, will achieve its fulfilment in the autumn, as the programme of Paris Design Week and the exhibitors of the Maison&Objet event express this new and joyful mood loudly and in colour to the professionals of the sector. As a preview on the MOM (Maison&Objet and More) platform, now a marketplace, many products are already playing the chords of this euphoric score, offering European professionals the opportunity to buy online, all year round, for their shop or any interior design project they may have. This creative optimism will also be in the spotlight in the conference programme to be found at Maison&Objet. The “What’s New?” exhibition areas, the identity of the show, will appropriate the Enjoy! theme by drawing their inspiration directly from the new collections of the season.
The three stages of pleasure to be discovered on Maison&Objet in September:
• Seductive expressiveness
The most visible part of this quest for pleasures is driven by brands and creators who are not afraid to stand out, quite the contrary. They are game(s) of oneself, desires to compose a diverse and creative identity, as with the Lensa AI application that allows one to put on a new costume and a new artificial identity in a few seconds. It is also the revived glamorous atmosphere of disco nightclubs such as Studio 54 or the Palace, which can be revisited in hospitality venues. It is still the vibrant, sensory and sensual universe of Rodolphe Parente inviting us to a sort of Counter soirée. Remnants of a festive and nostalgic decadence. The aim is to turn your daily life into a flamboyant celebration to make the most of the present moment. Finally, it is theatricality that spreads, as in the Stolen Objects from the Sea by the Uchronia studio at Laparra during Paris Design Week.
For this “home”, whose definition as a place of retreat and tranquility has been replaced by an ultra-expressive venue, light comes into play, the effects are glossy, metallic, and the shapes sensual. These qualifiers can be applied to the collections of the new Theoreme Editions design atelier which appeared on “In the city”, as well as to the eclectic proposals of the American Jonathan Adler, a regular on the show. This brilliant repertoire is also expressed in accents, for example in one of Matière Grise’s classics, the Batchair, which can be adorned with glamorous brass. It sets Victoria Wilmotte’s iridescent tables ablaze with precious pleats or signs An&Angel’s decorative glass objects with copper leaf effects and voluptuous curves.
- Liberating creativity
Today, some people want to find moments of recklessness in adult life. Regressive references and recreational philosophy animate their daily life. Astonishment takes a central place. Radically optimistic, several artists, architects and designers have the right to daydream or to a “Great escape”. This quest for pleasures is expressed through staging with quirky humour, and nourishes utopian imaginations and fantastical universes. Somewhere between diversion and proportional scale, daring aesthetics and regressive experiments, new perceptions of reality are brought out. The Nigerian Yinka Ilori also expresses his joyful radicalism and chromatic audacity in his London offices.
Bold, vivid and confident colours are a great way to bring joy back to everyday life. The materials are reassuring, the play of proportions conveys a playful doll’s house feeling. Muller Van Severen’s tubular structures with pure, almost childlike lines could be among the “collective optimists” identified by Peclers Paris agency. This invigorating trend is reminiscent of the collections of 13desserts, a little gem from Marseille, which has been making a name for itself for several seasons now at the show and at Paris Design Week. Maison Dada, Bleu citron, Kalager, Colortherapis, Pulpo, Ibaba Rwanda… furniture, decorative objects, fashion and home accessories, the trend is cheerfully present in all sectors.
- Heightened sensitivity
When well-being is associated with a return to basics, pleasure is no longer exuberant but requires ultraexperiential exploration. Digital then becomes the gateway to new perceptions of oneself, to a more fun, uncomplicated, attractive and accessible well-being. The quest or peace combines augmented reality with sensory immersion when its material translation suggests new forms and sensations. This approach evokes that of designer Sabine Marcelis, whose Virtual Tactility experience offered a virtual representation of design works presented as genuine sensory experiences. The metallic and repetitive architecture of the Kataba Fréquence shelves seems to adopt the same language, as do the soft and rounded creations of Francesco Balzano for Theoreme Editions, the Unstressed chair of the Swedish design studio Stamuli, or the vases with an iridescent finish in 3D print by Studio Argot.
Well-Being & Beauty, the environment that does us good
What is the climax of the embodiment of this fertile theme? The arrival in September of a new sector, both at the event and at MOM, which will provide a lasting response to this quest for pleasure by dedicating its offer to brands that do us good. And its promise? A wellness offer for the body, mind and home. Taking care of oneself has become central to our hectic daily lives. And while yoga classes remain useful, it is the healthy and soothing home where practices propagate. The brands presented will cover a wide range of well-being, offering products that allow you to invent your own fitness routines and beauty rituals. United around this theme, the exhibitors also share positive values: organic trends, ecocircularity, local production, etc.