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Odosdesign, aesthetics from A to Z
Harmonies Magazine

Harmonies Magazine

Odosdesign, aesthetics from A to Z

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October 7, 2020
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The multidisciplinary trio, which has collected global awards since 2003, received the famous Red Dot Award for their contribution to the world of design and communication. With this recognition, the spanish agency Odosdesign consolidates its status in the design of products and visual strategies.

After their meeting on the benches of the University of Valencia, in Spain, during industrial design, Ana Segovia, Maria Mengual and Luis Calabuig decide, in 2005, to establish their multidisciplinary agency, which would be in charge of all the needs relating to a work. Indeed, at Odosdesign, we follow a product from its formal design to the corresponding videos and web pages, including its graphic conceptualization, its artistic direction and its brand image. The process of creating the firm, although it is a team effort, begins with personal reflections on the subject in question. After developing their own ideas, the associates debate and discuss the proposals to find the best option.

When it comes to the generation of products, a fusion of the traditional and the new is always apparent, as well as an experimental approach to materials and techniques. This translates perfectly with Ensombra, famous parasol by Gandiablasco. With oriental inspirations, the ingenious and minimal design allows a reinterpretation of the women’s fan system, especially at the level of opening and closing. Created for terraces and gardens, this object makes the outdoor space lively and almost picturesque, with its vivid colors and repetition of simple modules. The group of designers translates a great diversity with different passions and know-how for each one, but nevertheless embodies an almost exemplary homogeneity at the level of the final goal and the common vision. Odosdesign’s working horizons remain very divided, products ranging from tableware to furniture and lighting, artistic directions to tell stories and generate visual identities and editorial design to implement the catalogs of the biggest brands.

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Contemporary concept, sober and elegant lines, colors and muted tones resolutely in tune with the times, noble and quality materials… The multiple creations designed and sculpted by Terry Dwan have everything to seduce us. Take a look at this outstanding talent. An architect and designer at the same time, Terry Dawn has, for a long time, established his notoriety on the international scene, thanks to his remarkable style. Based in Milan, this native American but adopted Italian uses a language of her own. Born in 1957, in Santa Monica, California, United States, she began her career after studying engineering and architecture at Rice University, Houston, in addition to training in Fine Arts at Studio Arts Center International (SACI) in Florence, Italy. The designer, who won the Fulbright Fellowship to study the architecture of cemeteries and war monuments in Italy, graduated from Yale University in Architecture in 1984. After an experience alongside Antonio Citterio, with whom she collaborated from 1985 to 1996 and founded the Citterio/Dwan office, working on several projects and residential complexes, fairs and exhibitions, notably in Switzerland, Japan, Germany and Italy, she opened her own design agency in 1992 and got involved in great designs, whether in architecture or decoration. A book entitled Antonio Citterio & Terry Dwan: Ten years of Architecture and Design, signed by Pippo Ciorra, was published on the occasion of the exhibition that the duo organized in Bordeaux in 1993. At the same time, it multiplies design projects for the biggest publishers and won numerous awards at international competitions. In 1996, she began by developing industrial design plans for firms such as Sawaya and Moroni, Electrolux, San Lorenzo and Driade. An accomplished designer, she juggles with forms, materials and concepts, questions obvious codes, experiments and explores eclectic universes: from the architecture of private residences, public buildings and interior decoration, through the design and the from salon and exhibition design to furniture and porcelain or silver objects, she is interested in everything and comes out with flying colors. Marrying current vision with everyday functionality, some of her works are part of the permanent collection of the Design Museum at the Milan Triennale. Passionate, her career is marked by numerous explorations of the material where wood, her material of choice, occupies a privileged place. She enjoys working with it revealing its multiple aesthetic qualities, through several everyday basics, many models of which have become emblematic, such as Maui, seat in scented cedar wood, edited by Riva 1920, and the Napa armchair, object oscillating between functional piece of furniture and biomorphic sculpture, or even Implement, a desk composed of two juxtaposed and misaligned wooden boards. Her collaboration with Driade is crowned by the timeless Burgos and Bedda sofas. A sought-after speaker around the world, Terry Dwan has taught architecture at SACI, Florence, and co-taught architectural heritage conservation at the University of Milan. Since 2006, she has been Dean of the Council of the School of Architecture at Yale University and a member of the SACI Board of Trustees.
Terry Dwan, multifaceted designer

According to the proliferating trio, being able to create an element helps in the development and transmission of communication strategies specific to this book. So it would be natural for them to be fully responsible for their product. On the other hand, one of their best furniture collaborations remains with Mobenia. Together, they set up a showcase inspired by the architecture of Ludwig Mies van der Rohe, especially in his beginnings with the glass and steel towers, and particularly by the apartments on Lake Shore Drive in Chicago, of which it holds the last name. Imitating the same characteristics of the architectural work, the showcase creates a very bright interior and is held on very thin piles. Still with the same manufacturer, Odosdesign imagines a contemporary version of the very traditional headboards, with Amets and Mies, which add a pleasant detail to the bedroom. Flexibility and versatility remain inseparable from their compositions. For the barcelona brand Arlex, the studio composes a collection of cabinets, presenting a lot of possibilities and versatility, as well as Moon, a small round table with multiple uses, among others. In addition, the firm created its respective stands at the Milan furniture fair.

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