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Dior presents the new Chiffre Rouge collection

Dior presents the new Chiffre Rouge collection


Twenty years after its first launch, the Chiffre Rouge collection is born enjoying a renaissance, reinvented through eight new models* featuring some of the House’s most iconic codes; details chosen for their elegance and couture aesthetic.

Between tradition and metamorphosis, the bold singularity of this exceptional watch is reaffirmed by its architectural asymmetry – the case revealing a subtly enlarged and tapered side –, its red crown and matching hands swirl in a mesmerizing ballet. The “color of life” in the words of the founding-couturier, a hue of the most intense character, is a unique signature.
Monsieur Dior’s favorite number, eight, also emblemizes this creation; it is the only numeral in the date display to be highlighted by the vibrant shade, like a marvelous lucky charm that reappears every month.
Revisited with a modern edge, these extraordinary timepieces are now adorned with the lines of cannage, an eternal symbol of Dior. Engraved with infinite precision and delicacy, the sumptuous, micro-textured graphics magnify the dial and oscillating weight.
Equipped with an automatic mechanism visible on the back through a captivating use of transparency, the watches are fitted with a variety of calibers, from chronograph to tourbillon, composing a diverse selection to suit all tastes.
Daring to mix-and-match, this timepiece comes with interchangeable straps – in rubber enhanced with macro and micro cannage or in precious leather – that can be interchanged as wanted. Presented in several different finishes, it can be embellished with stones or distinguished by an ultramatte black. Perpetually contemporary, this object of desire exists in two sizes, 38mm and 41mm. A powerful statement for both men and women.
An ode to Dior’s creative excellence.


*Five of these exceptional creations will be available in boutiques from February 2024, one from July 2024 and the last two from October 2024.

Chiffre Rouge 41mm Black Ultramatte.

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