Breitling has opened its doors to its largest Boutique in the Middle East. Located in Olaya Towers, Saudi Arabia’s luxury shopping destination, the Boutique is Breitling’s latest retail space to feature the brand’s unique design concept – a contemporary urban interpretation of an industrial loft. Taking part in the ribbon-cutting ceremony were Breitling MEIA Managing Director, Aed Adwan and Eng. Mohammed Altayeb, CEO, First Jewelry, Breitling’s partner in Riyadh.
Commenting at the Boutique opening, Breitling MEIA Managing Director said: “We are extremely proud to be opening this new Boutique with First Jewelry. Not only is this our largest Boutique in the Middle East region, it is also the third out of eight Boutiques to be opened in the Kingdom by the end of 2022, highlighting the importance of the Saudi market to Breitling.’’
Spanning across two floors, the 227 m² space boosts ultra-high ceilings and towering bookcase-like display vitrines. Plenty of Breitling’s signature Boutique features pop up in every corner – from the unique industrial display units and heavy metal doors to the wall-mounted propeller and surfboard marking the ‘Air’ and ‘Sea’ sections of the Boutique. At the centre of it all is the eye-catching yellow grid panel stamped with a Breitling ‘B’. It provides a vivid backdrop to the Watch Bar and its leather bar stools – a great spot to try on watches under the light of the hanging pendant bulbs.
With an eye for luxury, all of the materials, colours, textures and patterns throughout the Boutique have been carefully selected to display Breitling’s modern-retro values. From leather upholstery to dark oak floor panelling and walnut counter tops, there are rich tones at every corner. The signature Breitling yellow can be seen peppered throughout the Boutique, including on the Boutiques very own pool table.
Upstairs, guests can relax in the lounge area and explore the latest collections at their own pace. The new Boutique is home to the entire Breitling range, including the Superocean, Chronomat and Navitimer collections.