RAK Ceramics PJSC, one of the largest ceramics brands in the world, participates for the first time at Salone del Mobile in Milan, one of the most important exhibitions for the furniture and design industries.
From June 7-12, 2022, the company exhibits a collection of newly developed bathroom ranges and a series of new surface collections. RAK Ceramics is also present in the Fuorisalone programme with Black Ink, an immersive sensory installation where visitors discover and experience iconic ceramic materials which characterize the brand’s portfolio. Leonardo de Muro, Vice President of Marketing & Communications, says: “We’re honoured to join the list of Milan Design Week exhibitors for the first time. This is a unique opportunity to present RAK Ceramics on the global design stage not just as a ceramics expert specialized in ceramic and gres porcelain surfaces and bathroom products but also as a well-established company offering high-quality design solutions for small and large scale projects at an international level.” The RAK Ceramics stand at Salone del Mobile’s main exhibition covers over 200 square meters and features bathroom collections developed in collaboration with international designers such as Patrick Norguet, Giuseppe Maurizio Scutellà and the duo Debiasi-Sandri, alongside a brand new surface collection inspired by nature’s shapes and colours.
The stand also showcases a range of newly launched bathroom and surface collections from world-renowned fashion designer Elie Saab, which is presented in Europe for the first time. Commenting on the event, Abdallah Massaad, Group CEO, RAK Ceramics Group, says: “This is a significant milestone for RAK Ceramics, as it confirms the continuous growth of a brand born and raised in the UAE, which has consistently pursued the long-term vision of becoming a global ceramics lifestyle solutions provider.”