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Ideal Standard offers top-class bathroom solutions and accessories that make this space a much-coveted one

Ideal Standard offers top-class bathroom solutions and accessories that make this space a much-coveted one


Ideal Standard is one of the world’s leading manufacturers of high quality residential, commercial and healthcare bathroom solutions, headquartered in Brussels, Belgium and operates in over 60 countries across Europe, Middle East and Africa with Head Offices in Dubai, UAE encapsulating the Middle East and Gulf region.

Ideal Standard’s heritage is in understanding how bathroom works in totality. Leading the world in bathroom manufacturing for over 100 years with focus on design and innovation, Ideal Standard designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions that shape the future of modern living.

Ground-breaking design has always been part of Ideal Standard’s DNA. Working with Master designers like Gio Ponti in the 1950s or Achille Castiglioni and Paolo Tilche in the 1970s and 1980s, the company was instrumental in developing bathrooms from a purely functional room to a real living space that holds a prominent role in the house – not only it introduced design in the world of bathrooms, it influenced society as a whole and redefined the role of the bathroom within it. In December 2018, Ideal Standard announced its exclusive long-term partnership with renowned design studio Palomba Serafini Associati, and the first ranges resulting from this cooperation were launched in September 2020 marking the beginning of a new era of Design. The new collection comprises a range of unique ceramics and fittings, as well as furniture and a bath tub, and in a bold move sees a return to the use of colour to enhance modern interiors projects. Palomba Serafini Associati has been trendsetter in bathroom design for the last 25 years. Beyond the bathroom space, the studio collaborates with leading international brands like Kartell or Samsung and it is internationally recognized having received a multitude of prestigious awards, including the acclaimed Compasso D’Oro. To date, PS+A is the only studio which received this award for a bathroom project.

The new collaboration fits perfectly within Ideal Standard’s long and successful history of Innovation and Design.

A history of combining cutting-edge technologies with avant-garde aesthetics to accompany society’s evolution. Today, as society continues to evolve at incredible speeds, Ideal Standard wants to build on this heritage and challenge itself and its designers once again to imagine what’s next. To take technological innovations and design to the next level and build for the future.

The long list of design masters that have already partnered with Ideal Standard have really elevated the brand into the culture of Design, leaving behind a rich heritage of drawings and design archives. Collaboration with Ludovica and Roberto Palomba will explore this heritage and translate it into the 21st Century.

Ideal Standard is proud to bring a long history of innovations and world firsts like its comprehensive pre-wall installation system PROSYS™ that perfectly complements the company’s revolutionary silent and hygienic WC flush technology AQUABLADE®. Furthermore, the innovative NAVIGO® platform with its push button technology provides the ultimate personalized shower experience in hotels as well as at home. For public washrooms, the new generation of Ideal Standard’s touch-free, soap integrated sensor-tap INTELLIMIX® and the newly developed, mobile-enabled SPHERO™ antisplash urinal provide ultimate convenience to both users and operators. Ideal Standard also created and are the patent owners of the ceramic disc cartridge that put an end to dripping taps and are today used by the whole industry. The company has taken it one step further with its new robust & durable Firmaflow® cartridge.

Ideal Standard products are offered under strong international brands: the flagship is Ideal Standard brand, followed by Armitage Shanks (UK), Porcher (France), American Standard (only for Middle East), Jado (Germany) and Vidima (Eastern Europe), brands with leading positions around Europe, Middle East and Africa.

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In November 2016, Ideal Standard opened the Design Bathroom Centre, the first-of-its-kind in the region, a luxury designed establishment of 1000 sq. meters, located on Sheikh Zayed Road in Dubai. It is a one-stop destination for all bathroom solutions, showcasing all design ranges, innovations and complete bathroom solutions. Later in November 2017,

Ideal Standard opened its second Design Bathroom Centre in Cairo, Egypt to showcase all its different product ranges that vary in design and innovations.

Central to Ideal Standard’s core identity is the expression of “Together for Better”, where ‘better is the promise it makes to customers, trusted partners and the millions of people who use Ideal Standard products every day’.

Ideal Standard, associated with some of the most prestigious projects in the Gulf, targets to create a distinct design style looking at the bathroom as part of the architecture in its entirety ‘where all things are considered’ and that is marked by its purity and simplicity with focus on quality, design, innovation and sustainability.

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