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AXOR Places of Origin: culture of craftsmanship

AXOR Places of Origin: culture of craftsmanship


With the brand campaign, AXOR Places, the design brand explores the very personal Places of Memory of well-known design partners, such as Jean-Marie Massaud, Phoenix Design or Barber & Osgerby. “We connected the very personal ‘Places of Memory’ of AXOR design partners with the individualization possibilities that the AXOR MyEdition faucet collection offers: maximum freedom in the choice of materiality for the mounting plate”, explains Anke Sohn, Head of AXOR Brand Marketing. She continues: “Inspired by the recollection of a certain encounter, of a mood, of an adventure, of a ‘place of memory’, we transport a certain material that is reminiscent of that place into the here and now. Thus a piece of the world materializes in the appearance of the individual faucet”.

Not only the material’s origin, but also its journey of conversion is considered. “With portraits of craftsmen, we are not only focusing on our design partners and the creatives behind the brand, but also on the craft itself, the materiality, and the origin of our products”, Sohn continues.

The finest materials give AXOR MyEdition an exclusive appearance: leather, wood, marble. Highly specialized enterprises process them near the brand’s headquarters in the Black Forest. The spirit of artisan manufacturing still prevails in the workshops: Passionate master craftsmen and women process the raw materials to perfection. Not only does AXOR value these skilled experts, but they are also in demand for outfitting high quality yachts and private jets. Overall, the perfect combination of material and craftsmanship with short transportation distances and regional strengths over the long term.

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