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Studio Segers, creativity in the blood

Studio Segers, creativity in the blood

A pioneer of Belgian exterior design, Studio Segers, winner of numerous awards and specializing in industrial design, particularly furniture and everyday objects, is a family practice bringing together two generations. Based in Maaseik, Belgium, it is one of the best in this sphere.

The adventure began in Belgium in 1989 when Rita Westhovens, graphic designer, and her husband Wim Segers, industrial engineer, founded their design office, Studio Segers. And as in some families, inventiveness is nestled in the heart of the genes, twenty years later their son Bob, also a product designer, joined the family business with his wife, graphic designer Marjan Brants. Together, the quartet forms a double pair specialized in design and graphic creation. Since its founding, the notoriety of the agency has been articulated around several key words: a rational and relevant approach to design, where functionality predominates and where form is sublimated, a strong taste for innovation and choice materials, which focuses not only on respect for the environment but also on ergonomics, comfort and user-friendliness.

To this is added the initial philosophy of the brand, namely a thoughtful aesthetic, devoid of any superfluity and which consists of an intuitive logical management of problems until they are transposed into characteristic entities. Strong, elegant and full of emotion, their productions, acclaimed by furniture, design and general public players, are quickly gaining international fame. Several times awarded by, among others, the Red Dot Design Award, the Good Design, Batibouw Communication Award, Ovam Ecodesign Award or the Henry van de Velde Label, the increasingly successful firm receives countless tributes for its work and contribution to the excellence of Belgian industrial design.

Multiplying collaborations with prestigious publishers, Studio Segers is thus developing partnerships that will lead to the creation of powerful and immortal pieces, now inscribed in the history of design. For Tribù, they designed the Praslin line. In 1999, they also designed the Natal range, which won a Henry van de Velde Award. The latter is the very first stainless steel range exhibited at the Design Hall of the Milan Furniture Fair. For Ariade, they made-up Arc, Splash and Nessy products. The architectural firm also created the Tailor Made modular sofa for Indera, and they imagined a first furniture collection for Younic, sets up interior design projects, as well as a series of products including the famous Cassecroute picnic table. Last year, they made the environmentally friendly modular bench, the H-Bench, for ECO-oh. The latter, made from household plastic waste, consists of two parts, with or without a backrest, which connect in various ways.

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