After two years of renovation by architect Peter Marino, Dior’s iconic boutique at 30 Avenue Montaigne in Paris has reopened its doors to customers with a new look. This historic location, discovered by Christian Dior in 1946, has been the home of the House ever since.
Spread out over 10,000 m2, across eight floors, the historic boutique combines heritage and passionate inspiration through all its worlds, from ready-to-wear to fragrances, leather goods and jewelry, while embodying the House of Dior in all its glory. The two years of renovation will have allowed the development of new spaces to offer an ever more exceptional experience to lovers of the luxury label.
“More than a reopening, 30 Montaigne is a complete reinvention and the symbol of our DNA: the birth of a kingdom like nowhere else, where dreams are given free rein, and a new page in the history of Dior, fashion – and Paris – that only asks to be completed”, writes Pietro Beccari, CEO of Christian Dior Couture, in an official statement.
In this reinvented setting in the heart of the capital, new spaces have taken their place: the Monsieur Dior restaurant as well as La Pâtisserie Dior guided by the creativity of chef Jean Imbert, the Dior Suite to live a memorable experience in this emblematic building, a corner reserved for beauty, perfumes and wellness, but also an art gallery containing numerous archives of the House.
A luxury space, where you can find all the emblems of the House, from the Lady Dior bag, to J’Adior shoes, to refined tableware and ready-to-wear items straight from the catwalk. The codes dear to Christian Dior are all brought together in this new, reinterpreted building, so that everyone who walks through the door of 30 Avenue Montaigne can live the Dior experience intensely.